quinta-feira, 6 de outubro de 2011

Steven Jobs' Media Coverage

The New York Times consistently has some of the very best obituaries around. I actually often use their obituaries in class, to teach my students that you can report about someone's death (and celebrate their life) without being boring or bureaucratic about it. The NYT's obituaries are the opposite of boring or bureaucratic. They outdid themselves today, publishing Steven Jobs' obituary on the front page (main headline). One of the best obituaries I've ever read.

In fact, most U.S. newspapers today had Steven Jobs' death on the cover, many of them as the main headline. The coverage continued inside with the main, business and technology sections devoting several articles to him, to Apple, and to Jobs' influence on areas such as computers, technology, music, animation (Pixar), as well as society in general.

One of my favorite obituaries today came from a British publication: The Economist, which also always has some of the best (and most idiosyncratic) obituaries.

Something about Jobs that was rescued by the NYT's and the Economist's stories include the fact that he was very much the product of the "flower power" generation--a visionary rebel, influenced by the concepts of social justice, equality, creativity, and the power of technology to change the world. In fact, when Steven tried to convince John Sculley, who was then the CEO of Pepsi-Cola, to leave Pepsi and come to Apple, he said: "Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?”

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