quarta-feira, 28 de setembro de 2011
iPhone 5 / Amazon Kindle
So, Amazon managed to steal some of Apple's thunder. Less than 24 hours after Apple sent out invitations to a select group of journalists for next Tuesday's iPhone 5 unveiling, getting the Internet, Twitter and all the tech blogs abuzz, Amazon announces THREE new Kindles, and gets the whole world talking!
That must be humbling for Apple. Despite the fact that I'm an Apple fanatic, I love competition and what it can do for innovation, so I was mildly amused and satisfied by this turn of events.
Guess what? It turns out the Kindle is a great product, so Amazon is right to invest in technology and innovation, and come out with a brand new line. To top it off, all new Kindles, including the Touch, the Touch 3G and the Kindle Fire, will be sold for under $200. To be honest, the Kindle is no iPad, but it doesn't even pretend to be. However, it is a great, successful product for what it is: a reasonably priced media reader.
To be sure, Apple is still the company to try to copy and steal from. Even the moniker "Touch" brings to mind Apple gadgets. Amazon also learned from Apple when it comes to marketing, putting Jeff Bezos center stage in Manhattan this morning, to make the announcement in front of a crowd...